The impact of green marketing strategies on the accounting performance: the moderating role of AI utilization
This paper seeks to discuss green marketing strategies that are becoming particularly popular as organizations strive to boost sustainability and accounting performance. As well as, exploring the moderating role of AI in green marketing strategy's impact on firms’ accounting performance (retur...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Development Academy
2025-04-01
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| Series: | Heritage and Sustainable Development |
| Online Access: | https://hsd.ardascience.com/index.php/journal/article/view/1074 |
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