Survey upon satisfaction of customers using services of travel agencies from Lublin province as a key element of contemporary marketing

Article addresses an issue of the relationship between the level of service quality and the customer satisfaction who decided to purchase it. The paper presents results of survey carried out by means of Servqual method in 2012 among 200 customers of travel agencies from Lublin region. The aim of the...

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Bibliographic Details
Main Author: Julia Wojciechowska-Solis
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-06-01
Series:Polityki Europejskie, Finanse i Marketing
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Online Access:https://pefim.sggw.edu.pl/article/view/1392
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