The Application of Similar Image Retrieval in Electronic Commerce
Traditional online shopping platform (OSP), which searches product information by keywords, faces three problems: indirect search mode, large search space, and inaccuracy in search results. For solving these problems, we discuss and research the application of similar image retrieval in electronic c...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2014-01-01
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| Series: | The Scientific World Journal |
| Online Access: | http://dx.doi.org/10.1155/2014/579401 |
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| _version_ | 1832552407033184256 |
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| author | YuPing Hu Hua Yin Dezhi Han Fei Yu |
| author_facet | YuPing Hu Hua Yin Dezhi Han Fei Yu |
| author_sort | YuPing Hu |
| collection | DOAJ |
| description | Traditional online shopping platform (OSP), which searches product information by keywords, faces three problems: indirect search mode, large search space, and inaccuracy in search results. For solving these problems, we discuss and research the application of similar image retrieval in electronic commerce. Aiming at improving the network customers’ experience and providing merchants with the accuracy of advertising, we design a reasonable and extensive electronic commerce application system, which includes three subsystems: image search display subsystem, image search subsystem, and product information collecting subsystem. This system can provide seamless connection between information platform and OSP, on which consumers can automatically and directly search similar images according to the pictures from information platform. At the same time, it can be used to provide accuracy of internet marketing for enterprises. The experiment shows the efficiency of constructing the system. |
| format | Article |
| id | doaj-art-018a0f4d23dd45e8a8533663675c015c |
| institution | Kabale University |
| issn | 2356-6140 1537-744X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | The Scientific World Journal |
| spelling | doaj-art-018a0f4d23dd45e8a8533663675c015c2025-02-03T05:58:44ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/579401579401The Application of Similar Image Retrieval in Electronic CommerceYuPing Hu0Hua Yin1Dezhi Han2Fei Yu3School of Information, Guangdong University of Finance & Economics, Guangzhou 510320, ChinaSchool of Information, Guangdong University of Finance & Economics, Guangzhou 510320, ChinaCollege of Information Engineering, Shanghai Maritime University, Shanghai 20130, ChinaSchool of Information, Guangdong University of Finance & Economics, Guangzhou 510320, ChinaTraditional online shopping platform (OSP), which searches product information by keywords, faces three problems: indirect search mode, large search space, and inaccuracy in search results. For solving these problems, we discuss and research the application of similar image retrieval in electronic commerce. Aiming at improving the network customers’ experience and providing merchants with the accuracy of advertising, we design a reasonable and extensive electronic commerce application system, which includes three subsystems: image search display subsystem, image search subsystem, and product information collecting subsystem. This system can provide seamless connection between information platform and OSP, on which consumers can automatically and directly search similar images according to the pictures from information platform. At the same time, it can be used to provide accuracy of internet marketing for enterprises. The experiment shows the efficiency of constructing the system.http://dx.doi.org/10.1155/2014/579401 |
| spellingShingle | YuPing Hu Hua Yin Dezhi Han Fei Yu The Application of Similar Image Retrieval in Electronic Commerce The Scientific World Journal |
| title | The Application of Similar Image Retrieval in Electronic Commerce |
| title_full | The Application of Similar Image Retrieval in Electronic Commerce |
| title_fullStr | The Application of Similar Image Retrieval in Electronic Commerce |
| title_full_unstemmed | The Application of Similar Image Retrieval in Electronic Commerce |
| title_short | The Application of Similar Image Retrieval in Electronic Commerce |
| title_sort | application of similar image retrieval in electronic commerce |
| url | http://dx.doi.org/10.1155/2014/579401 |
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