The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before shopping. This technology has recently received much attention due to its many benefits to sports consumers and commercial potential. Still, it has not yet entered Iran, and there is no information regarding it...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-02-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7651_00e483ab7ce4af0d2e87ab4efa60acdd.pdf |
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