Targeted Influential Nodes Selection in Location-Aware Social Networks

Given a target area and a location-aware social network, the location-aware influence maximization problem aims to find a set of seed users such that the information spread from these users will reach the most users within the target area. We show that the problem is NP-hard and present an approxima...

Full description

Saved in:
Bibliographic Details
Main Authors: Susu Yang, Hui Li, Zhongyuan Jiang
Format: Article
Language:English
Published: Wiley 2018-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2018/6101409
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Given a target area and a location-aware social network, the location-aware influence maximization problem aims to find a set of seed users such that the information spread from these users will reach the most users within the target area. We show that the problem is NP-hard and present an approximate algorithm framework, namely, TarIM-SF, which leverages on a popular sampling method as well as spatial filtering model working on arbitrary polygons. Besides, for the large-scale network we also present a coarsening strategy to further improve the efficiency. We theoretically show that our approximate algorithm can provide a guarantee on the seed quality. Experimental study over three real-world social networks verified the seed quality of our framework, and the coarsening-based algorithm can provide superior efficiency.
ISSN:1076-2787
1099-0526