What do the CEOs’ LinkedIn posts reveal about their mindsets towards organisational culture? A discourse analysis of LinkedIn posts by the CEOs of Swedish unicorn startups
Over the past decade, CEOs have increasingly adopted social media as a strategic instrument to engage a broader range of stakeholders, strengthen brand visibility, drive business growth, and convey messages regarding their companies’ organisational culture. In an information-overloaded age, CEOs’ so...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Lithuanian |
| Published: |
Kauno Kolegija (Kaunas University of Applied Sciences)
2024-12-01
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| Series: | Mokslo Taikomieji Tyrimai Lietuvos Kolegijose |
| Subjects: | |
| Online Access: | https://ojs.kaunokolegija.lt/index.php/mttlk/article/view/683 |
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