Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia. Me...

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Bibliographic Details
Main Authors: Negina Kencono Putri, Arief Wisnu Wardhana
Format: Article
Language:deu
Published: DOBA Business School Maribor 2023-11-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
customer satisfaction
social crm
customer perceived value
customer engagement
repurchase intention
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/335
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