Factors affecting repurchase intention with customer engagement as intervening variables in B2B context
Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia. Me...
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2023-11-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/335 |
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| _version_ | 1832544796740157440 |
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| author | Negina Kencono Putri Arief Wisnu Wardhana |
| author_facet | Negina Kencono Putri Arief Wisnu Wardhana |
| author_sort | Negina Kencono Putri |
| collection | DOAJ |
| description | Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia.
Method: The selected population is manufacturing companies in Indonesia, with a total of 100 respondents. Simple random sampling was used to determine the respondents, while Smart PLS was used to test the hypothesis. |
| format | Article |
| id | doaj-art-00a82d1484a24509bcaeacf6b3950973 |
| institution | Kabale University |
| issn | 1855-6175 |
| language | deu |
| publishDate | 2023-11-01 |
| publisher | DOBA Business School Maribor |
| record_format | Article |
| series | Mednarodno Inovativno Poslovanje |
| spelling | doaj-art-00a82d1484a24509bcaeacf6b39509732025-02-03T09:34:38ZdeuDOBA Business School MariborMednarodno Inovativno Poslovanje1855-61752023-11-0115212010.32015/JIBM.2023.15.2.1335Factors affecting repurchase intention with customer engagement as intervening variables in B2B contextNegina Kencono Putri0Arief Wisnu Wardhana1Universitas Jenderal SoedirmanUniversitas Jenderal SoedirmanPurpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia. Method: The selected population is manufacturing companies in Indonesia, with a total of 100 respondents. Simple random sampling was used to determine the respondents, while Smart PLS was used to test the hypothesis.https://journal.doba.si/OJS/index.php/jimb/article/view/335customer satisfactionsocial crmcustomer perceived valuecustomer engagementrepurchase intention |
| spellingShingle | Negina Kencono Putri Arief Wisnu Wardhana Factors affecting repurchase intention with customer engagement as intervening variables in B2B context Mednarodno Inovativno Poslovanje customer satisfaction social crm customer perceived value customer engagement repurchase intention |
| title | Factors affecting repurchase intention with customer engagement as intervening variables in B2B context |
| title_full | Factors affecting repurchase intention with customer engagement as intervening variables in B2B context |
| title_fullStr | Factors affecting repurchase intention with customer engagement as intervening variables in B2B context |
| title_full_unstemmed | Factors affecting repurchase intention with customer engagement as intervening variables in B2B context |
| title_short | Factors affecting repurchase intention with customer engagement as intervening variables in B2B context |
| title_sort | factors affecting repurchase intention with customer engagement as intervening variables in b2b context |
| topic | customer satisfaction social crm customer perceived value customer engagement repurchase intention |
| url | https://journal.doba.si/OJS/index.php/jimb/article/view/335 |
| work_keys_str_mv | AT neginakenconoputri factorsaffectingrepurchaseintentionwithcustomerengagementasinterveningvariablesinb2bcontext AT ariefwisnuwardhana factorsaffectingrepurchaseintentionwithcustomerengagementasinterveningvariablesinb2bcontext |