Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study
Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorabl...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2023-01-01
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| Series: | Journal of Economy Culture and Society |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/2026927 |
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| author | Zekeriya Aksoy Betül Kodaş |
| author_facet | Zekeriya Aksoy Betül Kodaş |
| author_sort | Zekeriya Aksoy |
| collection | DOAJ |
| description | Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists’ memorable local food experiences, food experience satisfaction, and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists’ memorable local food experiences in Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data. In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists’ food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed. |
| format | Article |
| id | doaj-art-002aa2b7dd3d49c3a609159ae0301f13 |
| institution | Kabale University |
| issn | 2645-8772 |
| language | English |
| publishDate | 2023-01-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Journal of Economy Culture and Society |
| spelling | doaj-art-002aa2b7dd3d49c3a609159ae0301f132025-02-04T10:17:03ZengIstanbul University PressJournal of Economy Culture and Society2645-87722023-01-016637939610.26650/JECS2021-10096894Understanding of Tourists' Memorable Local Food Experiences: A Netnography StudyZekeriya Aksoy0https://orcid.org/0000-0003-3305-3443Betül Kodaş1https://orcid.org/0000-0003-0309-3583BATMAN ÜNİVERSİTESİ, REKTÖRLÜKMARDIN ARTUKLU UNIVERSITY, MARDİN RESEARCH CENTERMemorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists’ memorable local food experiences, food experience satisfaction, and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists’ memorable local food experiences in Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data. In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists’ food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed.https://dergipark.org.tr/en/download/article-file/2026927hatırlanabilir yemek deneyiminetnografyayemek memnuniyetidavranışsal niyetlergaziantepmemorable local food experiencenetnographyfood satisfactionbehavioural intentionsgaziantep |
| spellingShingle | Zekeriya Aksoy Betül Kodaş Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study Journal of Economy Culture and Society hatırlanabilir yemek deneyimi netnografya yemek memnuniyeti davranışsal niyetler gaziantep memorable local food experience netnography food satisfaction behavioural intentions gaziantep |
| title | Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study |
| title_full | Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study |
| title_fullStr | Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study |
| title_full_unstemmed | Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study |
| title_short | Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study |
| title_sort | understanding of tourists memorable local food experiences a netnography study |
| topic | hatırlanabilir yemek deneyimi netnografya yemek memnuniyeti davranışsal niyetler gaziantep memorable local food experience netnography food satisfaction behavioural intentions gaziantep |
| url | https://dergipark.org.tr/en/download/article-file/2026927 |
| work_keys_str_mv | AT zekeriyaaksoy understandingoftouristsmemorablelocalfoodexperiencesanetnographystudy AT betulkodas understandingoftouristsmemorablelocalfoodexperiencesanetnographystudy |