Speak Global, Sell Local? Digital Linguistic Landscape of Local Small Businesses in the Social Media
This paper focuses on the online presence of languages and linguistic patterns of local small businesses in a bilingual, HungarianRomanian ethnic community in Romania. By capturing linguistic diversity and creativity via netnographic research, patterns of linguistic landscape elements in the soci...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Scientia Publishing House
2021-12-01
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| Series: | Acta Universitatis Sapientiae: Philologica |
| Subjects: | |
| Online Access: | https://acta.sapientia.ro/content/docs/speak-global-sell-local-digital-linguist.pdf |
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