Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey?
Abstract This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers’ hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) fo...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-01-01
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| Series: | Agricultural and Food Economics |
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| Online Access: | https://doi.org/10.1186/s40100-025-00347-9 |
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| _version_ | 1832586101326348288 |
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| author | Belinda Lopéz-Galán Tiziana de-Magistris |
| author_facet | Belinda Lopéz-Galán Tiziana de-Magistris |
| author_sort | Belinda Lopéz-Galán |
| collection | DOAJ |
| description | Abstract This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers’ hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for honey. We conducted a field experiment at a real supermarket. The participants were exposed to two treatments (blind and informed treatment). The findings showed that knowledge about the geographical origin of honey influences consumers’ hedonic evaluations and that the WTP for honey is more strongly influenced by geographical origin than by taste. |
| format | Article |
| id | doaj-art-00057cbb052f49bf94559f940e7cf896 |
| institution | Kabale University |
| issn | 2193-7532 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Agricultural and Food Economics |
| spelling | doaj-art-00057cbb052f49bf94559f940e7cf8962025-01-26T12:10:25ZengSpringerOpenAgricultural and Food Economics2193-75322025-01-0113112010.1186/s40100-025-00347-9Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey?Belinda Lopéz-Galán0Tiziana de-Magistris1Centro Universitario de La Defensa (CUD), Academia General MilitarAgrifood Economic Unit, Agri-Food and Technological Center of Aragón (CITA)Abstract This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers’ hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for honey. We conducted a field experiment at a real supermarket. The participants were exposed to two treatments (blind and informed treatment). The findings showed that knowledge about the geographical origin of honey influences consumers’ hedonic evaluations and that the WTP for honey is more strongly influenced by geographical origin than by taste.https://doi.org/10.1186/s40100-025-00347-9Field experimentHoneyHedonic likingGeographical originWillingness-to-pay |
| spellingShingle | Belinda Lopéz-Galán Tiziana de-Magistris Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? Agricultural and Food Economics Field experiment Honey Hedonic liking Geographical origin Willingness-to-pay |
| title | Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? |
| title_full | Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? |
| title_fullStr | Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? |
| title_full_unstemmed | Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? |
| title_short | Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? |
| title_sort | exploring consumer preferences and policy implications in local food systems does taste or labeling matter in honey |
| topic | Field experiment Honey Hedonic liking Geographical origin Willingness-to-pay |
| url | https://doi.org/10.1186/s40100-025-00347-9 |
| work_keys_str_mv | AT belindalopezgalan exploringconsumerpreferencesandpolicyimplicationsinlocalfoodsystemsdoestasteorlabelingmatterinhoney AT tizianademagistris exploringconsumerpreferencesandpolicyimplicationsinlocalfoodsystemsdoestasteorlabelingmatterinhoney |