Advertising and promotion : George E. Belch, MIchael A. Belch

Advertising and promotion : George E. Belch, MIchael A. Belch

Saved in:

Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Format:	Video
Language:	English
Published:	New York : McGraw Hill, c2024
Edition:	13th ed.
Subjects:	Advertising and promotions
Online Access:	View in OPAC
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand promotion through online advertising: current tools
by: K. A. Arzhanova, et al.
Published: (2024-04-01)

Features of business ecosystems promotion
by: K. A. Arzhanova, et al.
Published: (2024-03-01)

Integrated advertising, promotion & marketing communications /
by: Clow, Kenneth E.
Published: (2022)

Advertising as a tool to stimulate the sales market of construction company services
by: N. M. Suray, et al.
Published: (2024-09-01)

POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING
by: Alicja Sekuła
Published: (2013-12-01)

THE USE OF LINGUISTIC DEVICES IN ADVERTISEMENT SLOGANS ON SOCIAL MEDIA
by: Gabija Konopacka, et al.
Published: (2023-07-01)

Introduction to advertising : understanding and managing the advertising process /
by: Mogaji, Emmanuel
Published: (2021)

The use of cartoon characters in brand advertising communications
by: G. V. Dovzhik, et al.
Published: (2023-04-01)

Advertising and Promotion :
by: Hackley, Chris

Providing a development model for the effectiveness of persuasive advertising in social networks
by: Hamzeh Hessani Khabr, et al.
Published: (2024-11-01)

Specificity and current trends in the digital advertising development
by: A. V. Veretyokhin
Published: (2022-04-01)

ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS
by: JULIANE SAß
Published: (2011-01-01)

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations: empirical evidence from visitors in Ethiopia
by: Arega Enbiale Setegn, et al.
Published: (2025-12-01)

Analysis of Users’ Neural Responses to Native Advertisements Using Cognitive Indicators and Electroencephalography
by: Mina Montakhab Madani, et al.
Published: (2025-01-01)

ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
by: V. Zhukov, et al.
Published: (2018-03-01)

PECULIARITIES OF ADVERTISING IN E-COMMERCE
by: I. Soklakova, et al.
Published: (2018-05-01)

Contemporary Advertising /
by: Bovée, Courtland L.
Published: (1989)

Contemporary Advertising /
by: Arens, William F.
Published: (2006)

MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
by: N. Vakurova, et al.
Published: (2017-01-01)

Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
by: Edward Robinson Marin, et al.
Published: (2014-01-01)

The creative approach of the South African advertising industry towards the black consumer
by: Carla Enslin
Published: (2022-11-01)

SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
by: N. Starykh, et al.
Published: (2016-09-01)

Political Advertising by Big Business after Rubicon
by: Paul Vorster
Published: (2022-11-01)

Humour effects in South African advertising
by: Shahida Cassim, et al.
Published: (2022-10-01)

SENTENCE STRUCTURE AND PUNCTUATION IN ADVERTISEMENT SLOGANS
by: Aidas Borodinas, et al.
Published: (2021-12-01)

The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2019)

The role of sociological research in the planning of advertising campaigns
by: A. A. Komarova, et al.
Published: (2019-04-01)

Comparitive advertising
by: Vanessa Bloom
Published: (2022-11-01)

The concept of advertising media in the digital marketing
by: D. A. Khokhlov
Published: (2022-11-01)

Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns
by: Elaine Q. Borazon, et al.
Published: (2024-12-01)

USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
by: L. G. Akhmaeva
Published: (2020-07-01)

The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
by: Kreicbergs Toms
Published: (2023-01-01)

ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA
by: Kayode Muhammed IBRAHIM, et al.
Published: (2024-12-01)

Influence of age and gender specifics of social network users in Russia on marketing and advertising methods
by: L. G. Akhmaeva
Published: (2020-10-01)

CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES
by: Andrzej Szromnik
Published: (2016-05-01)

CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES
by: Andrzej Szromnik
Published: (2016-05-01)

What is advertising without blending? Advertisements in women’s magazines
by: Džanić Nihada Delibegović, et al.
Published: (2016-10-01)

Identity and the emergence of South African advertising esperanto
by: Stephanie Cawood, et al.
Published: (2022-10-01)

Cross-cultural impact of (in)genuine, smiling celebrities in online advertising
by: Peter Broeder, et al.
Published: (2019-10-01)

Creativity and advertising : affect, events and process /
by: McStay, Andrew, 1975-
Published: (2013)