Marketing for hospitality and tourism /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Prentice Hall,
c[2010]
|
| Edition: | sixth edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20220811144135.0 | ||
| 008 | 220811b ||||| |||| 00| 0 eng d | ||
| 999 | |c 4292 |d 4292 | ||
| 040 | |a KABLIB |c KABLIB |d KABLIB | ||
| 082 | |a 647.94 |b KOT | ||
| 100 | |a Kotler, Philip. |9 6060 | ||
| 245 | |a Marketing for hospitality and tourism / |c Philip Kotler, John T. Bowen, James C. Makens. | ||
| 250 | |a sixth edition. | ||
| 260 | |a Boston : |b Prentice Hall, |c c[2010] | ||
| 300 | |a ii,630p.: |b ill.; |c 27cm. | ||
| 500 | |a Includes bibliographical references and index. | ||
| 650 | |a Hospitality industry -- Marketing. |9 11264 | ||
| 650 | |a Tourism -- Marketing. |9 11265 | ||
| 700 | |a Bowen, John T. |9 11266 | ||
| 700 | |a Makens, James C. |9 11267 | ||
| 942 | |2 ddc |c BOOK | ||