Business-to-Business Marketing /
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
c2014.
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| Edition: | 3rd edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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