Contemporary Advertising /
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Main Author: | Arens, William F. |
---|---|
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
Edition: | 10th ed. |
Series: | McGraw-Hill/Irwin series in marketing
|
Subjects: | |
Online Access: | Publisher description Table of contents only View in OPAC |
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