Applications in Basic Marketing : clippings from the popular business press /

Applications in Basic Marketing : clippings from the popular business press /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D., Jr (Joint Author.)
Format:	Book
Language:	English
Published:	Boston : IRWIN, c1991.
Edition:	1991-1992 Edition.
Online Access:	View in OPAC
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