Applications in Basic Marketing : clippings from the popular business press /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D., Jr (Joint Author.)
Format:	Book
Language:	English
Published:	Boston : IRWIN, c1991.
Edition:	1991-1992 Edition.
Online Access:	View in OPAC
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100		\|a McCarthy, E. Jerome. \|9 6097
245		\|a Applications in Basic Marketing : \|b clippings from the popular business press / \|c E. Jerome McCarthy ,William D. Perreault, Jr.
250		\|a 1991-1992 Edition.
260		\|a Boston : \|b IRWIN, \|c c1991.
300		\|a viii, 210 p. : \|b ill. ; \|c 26 cm.
700		\|a Perreault, William D., Jr., \|e Joint Author. \|9 6095
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