The Effect of Innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information by Zahra Bigdelou, Alireza Rousta, Farzad Asayesh

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Evaluating the Relationship between Factors Enhancing the Competitiveness of Customer Foreign Currency Services in the Banking Industry by Saeideh Rahimi, Alireza Rousta, Farzad Asayesh

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A Localized Model for Branding in the Iranian Dairy Industry by Shaghayegh Sabaghi, Alireza Rousta, Farzad Asayesh

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Investigating the Effect of Effective Factors on Actual Purchase with the Mediating Role of Purchase Intention and the Moderating Role of Iranian Product Type by Aliakbar Shahri Mejarshin, Alireza Rousta, Abdullah Naami

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Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach by leila taheri fard, farzad asayesh, alireza rousta

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Design and validation of value-oriented strategic marketing model in Iranian airlines by Majid Ahang, Naser Azad, Abdullah Naami, Alireza Rousta

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The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness by Roozbeh Roshanak, Alireza Rousta, Mahmoud Ahmadi Sharif, Majid Ahmadi

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