Showing 1 - 2 results of 2 for search 'Yuwen Zou', query time: 0.01s Refine Results
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    The multidimensional impact of packaging design on purchase intention: a systematic hybrid review

    The multidimensional impact of packaging design on purchase intention: a systematic hybrid review by Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

    Published 2025-06-01
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  2. 2
    The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

    The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category by Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

    Published 2025-02-01
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