Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era by Isaac Owusu Asante, Yushi Jiang, Xiao Luo

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From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce by Yinjiao Chen, Qianqian Han, Zhihua Lian, Weiming Zhu, Yushi Jiang

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Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing by Qiang Yang, Yudan Wang, Qin Wang, Yushi Jiang, Jingpeng Li

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Audio Features and Crowdfunding Success: An Empirical Study Using Audio Mining by Miao Miao, Yudan Wang, Jingpeng Li, Yushi Jiang, Qiang Yang

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How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors by Xiaoxi Yang, Xinyi Su, Jing Lin, Jiaqi Liu, Miao Miao, Yushi Jiang

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Metabolomic response of Zizania latifolia to low-temperature stress and identification of the bZIP transcription factor family by Yushi Jiang, Xing Chen, Fanxi Wang, Xinze Li, Zhenyuan Qin, Shuang Fan, Ning Yan, Yanning Xie, Rengui Zhao

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An Eliminating Method to Improve Localization Accuracy by Liangyin Chen, Bingshu Yan, Junjun He, Jingyu Zhang, Wen Chen, Yushi Jiang, Yan Liu, Qian Luo, Baoqiu Wang

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Overexpression of soybean GmDHN9 gene enhances drought resistance of transgenic Arabidopsis by Jiayi Fan, Yuzhe Zhang, Hongji Sun, Ruijie Duan, Yushi Jiang, Xinyu Wang, Yao Sun, Zhipeng Luo, Peiwu Wang, Shuyan Guan, Siyan Liu, Xuhong Fan, Peng Jiao, Yunpeng Wang, Jinhui Yang, Zunyue Zhang, Huiwei Yu

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