The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements by Michael Humbani, Yolanda Jordaan

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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium by Yolanda Jordaan, Stamatia Kourantas

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Communicating the protection of information privacy by Yolanda Jordaan, André Cillié Jordaan

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Communicating to prospective students through appropriate sources of information by Melanie Wiese, Yolanda Jordaan, Cornelius van Heerden

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Advertising credibility across media channels by Yolanda Jordaan, Lené Ehlers, J.M. Grové

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