Showing 1 - 1 results of 1 for search 'Yilun Xie', query time: 0.01s Refine Results
  1. 1
    The role of user participation and psychological distance in consumer brand attitudes in gamified marketing

    The role of user participation and psychological distance in consumer brand attitudes in gamified marketing by Xiaolin Li, Yilun Xie, Guofeng Dong, Qianwei Xiao, Weichun Xue

    Published 2025-01-01
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: