Showing 1 - 2 results of 2 for search 'Ya-Lun Chou', query time: 0.01s Refine Results
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    Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies.

    Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies. by Chen-Yueh Chen, Yi-Hsiu Lin, Che-Yi Yang, Ya-Lun Chou, Tzu-Yun Yeh

    Published 2025-01-01
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  2. 2
    Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.

    Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. by Chen-Yueh Chen, Yi-Hsiu Lin, Tzu-Yun Yeh, Ya-Lun Chou, Tsu-Lin Yeh

    Published 2025-01-01
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