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    Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence.

    Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence. by Min Li, Wonjun Chung

    Published 2025-01-01
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  2. 2
    Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

    Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce by Yiwei Zhao, Wonjun Chung

    Published 2025-06-01
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