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    Shopping under the influence: how price discounts and hedonic motivation drive impulse buying among young consumers in Indonesia

    Shopping under the influence: how price discounts and hedonic motivation drive impulse buying among young consumers in Indonesia by Agung Utama, Endang Hariningsih, Anita Mustikasari, Wardana Wardana, Arif Wibowo

    Published 2025-12-01
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