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    The power of love: how consumer-brand bonds influence WOM and switching intention.

    The power of love: how consumer-brand bonds influence WOM and switching intention. by Mauricio Santos, Walesska Schlesinger

    Published 2025-05-01
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  2. 2
    Destination brand identity: challenges, opportunities, and future research agenda

    Destination brand identity: challenges, opportunities, and future research agenda by Manuel Escobar-Farfán, Amparo Cervera-Taulet, Walesska Schlesinger

    Published 2024-12-01
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