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    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]

    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

    Published 2025-01-01
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