Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand by Noptanit Chotisarn, Thadathibesra Phuthong

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Retail technology use in sustainability practices: A mixed-methods analysis of implementation approaches and future directions by Noptanit Chotisarn, Thadathibesra Phuthong

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A bibliometric analysis insights into the intellectual dynamics of artificial intelligence for the micro, small, and medium enterprises by Noptanit Chotisarn, Thadathibesra Phuthong

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Content Automation in Marketing Research: A Bibliometric Analysis using VOSviewer by Thadathibesra Phuthong, Ratchamongkhon Thonglor, Nontouch Srisuksa

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Identifying factors influencing electric vehicle adoption in an emerging market: The case of Thailand by Thadathibesra Phuthong, Tanarat Borisuth, Zaili Yang, Pisit Jarumaneeroj

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Unlocking the Secrets of Successful Knowledge Transfer Among Software Project Managers: A Mixed-Methods Study by Nontouch Srisuksa, Mongkolchai Wiriyapinit, Pattarasinee Bhattarakosol, Thadathibesra Phuthong

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