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    Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention

    Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention by Rizwan Raheem Ahmed, Erum Zahoor Zaidi, Syed Hasnain Alam, Dalia Streimikiene, Vishnu Parmar

    Published 2023-02-01
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