Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention by Shizhen Bai, Luwen Cao, Jiamin Zhou

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Evolutionary Game Analysis of Consumer Complaint Handling in E-Commerce by Shizhen Bai, Zejun Liu, Yang Lv

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Government subsidy strategies for power batteries of new energy vehicles: the perspectives of R&D and recycling by Shizhen Bai, Hao He, Ye Li

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The competition between human and AI streamers: live streaming strategies in a duopoly market considering consumer heterogeneity by Dequan Zheng, Yuemei Ding, Shizhen Bai

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Green Investment Decisions and Coordination in a Green Agri-Product Supply Chain considering Risk Aversion and Bargaining Power under Different Channel Power Structures by Shizhen Bai, Yonggan Wang, Shenghua Zheng, Hao He

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“GenAI + blockchain” to coordinate agricultural supply chains to improve quality trust: an agent-based simulation study by Shizhen Bai, Zijing Liu, Wenya Wu, Na Xu, Man Jiang

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Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type by Shizhen Bai, Fang Jiang, Qiutong Li, Dingyao Yu, Yongbo Tan

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