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    Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image

    Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity an... by Sogand Sheykhan, Payam Boozary, Hamed GhorbanTanhaei, Shayan Behzadi, Farzam Rahmani, Maryam Rabiee

    Published 2024-12-01
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