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    Research on the factors affecting the adoption of health short videos by the college students in China: unification based on TAM and UTAUT model

    Research on the factors affecting the adoption of health short videos by the college students in China: unification based on TAM and UTAUT model by Pu Han, Pu Han, Senling Liu, Deqiang Zhang, Xiong Li, Xiaoyan Li

    Published 2025-07-01
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