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    An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model

    An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model by Tampubolon Nobel K. T., Roessali Wiludjeng, Santoso Siswanto I.

    Published 2025-01-01
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