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    The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province)

    The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province) by Nader Sheikholeslami Kandelousi, Samira Soltanieh, Fatemeh Ahmadi

    Published 2024-08-01
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