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  1. 1
    Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea

    Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea by Christo Bisschoff, Sam Fullerton

    Published 2025-01-01
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  2. 2
    Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism

    Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism by Estelle van Tonder, Daniel J. Petzer, Sam Fullerton

    Published 2024-11-01
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