A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision by Roymon Panjaitan, Handy Nur Cahya

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The role of green blue ocean strategy in enhancing frugal innovation through IoT and AI: A resource-based view perspective by Diana Aqmala, Roymon Panjaitan, Elia Ardyan, Febrianur Ibnu Fitroh Sukono Putra

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The power of cultural resource bricolage: Driving market performance through customer-culture theory by Febrianur Ibnu Fitroh Sukono Putra, Roymon Panjaitan, Elia Resha Fatmawati, Seline Widi Rumanti

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