Showing 1 - 4 results of 4 for search 'Rosa Hendijani', query time: 0.02s Refine Results
  1. 1
    The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker

    The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by mean... by Alireza Haddadi, Rosa Hendijani, Tahmores Hasangholi pour

    Published 2025-03-01
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  2. 2
    The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study

    The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study by Rosa Hendijani, Mohsen Nazari, Elnaz Jafari, Saba Rahimian

    Published 2025-03-01
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  3. 3
    The effect of discount messages on impulse buying and self-control: investigating arousal through brain’s emotion signals

    The effect of discount messages on impulse buying and self-control: investigating arousal through brain’s emotion signals by Sina Taghizadeh, Rosa Hendijani, Hashem Aghazadeh, Mohsen Nazari

    Published 2025-05-01
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  4. 4
    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness by Naghmeh Sheibani Moghadam, Masoud Keimasi, Rosa Hendijani, Mohammad Saleh Torkestani

    Published 2024-09-01
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