Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction by Dylan Cromhout, Rodney Duffett

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Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective by Rodney Duffett, Ayabonga Mxunyelwa

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Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa by José dos Santos, Rodney Duffett

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Modeling emoji online marketing on websites among young consumers: the moderation effect of age by Mihlali Maraule, Rodney Duffett, Tudor Edu

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Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students by Rodney Duffett, Rodica Milena Zaharia, Tudor Edu, Raluca Constantinescu, Costel Negricea

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