Showing 1 - 2 results of 2 for search 'Plínio Rafael Reis Monteiro', query time: 0.01s Refine Results
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    Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

    Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football by Pâmela de Souza Dias, Plínio Rafael Reis Monteiro

    Published 2020-01-01
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    The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

    The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic by Áurea Helena Puga Ribeiro, Plínio Rafael Reis Monteiro, Laura Luttembarck

    Published 2019-01-01
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