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    UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS

    UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS by Otilia-Elena PLATON

    Published 2024-05-01
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