Showing 1 - 3 results of 3 for search 'Nor Zafir Md Salleh', query time: 0.01s Refine Results
  1. 1
    Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

    Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis by Ahmed Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, Alhamzah F. Abbas, Javed Ali

    Published 2022-09-01
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  2. 2
    Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

    Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior by Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz, Ahmad Khraiwish, Nor Zafir Md Salleh

    Published 2024-12-01
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  3. 3
    The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade

    The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade by Ahmed H. Alsharif, Junhai Wang, Salmi Mohd Isa, Nor Zafir Md Salleh, Husam Azzawi Dawas, Mohammed H. Alsharif

    Published 2025-07-01
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