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  1. 1
    Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories

    Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories by Syed Shah Alam, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, Mohd Helmi Ali, Ismail Ahmad, Nor Asiah Omar

    Published 2025-04-01
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  2. 2
    Does ethnocentrism work? Evaluating the effect of airlines service recovery strategies on airline brand equity

    Does ethnocentrism work? Evaluating the effect of airlines service recovery strategies on airline brand equity by Nor Asiah Omar, Nur Aqilah Hazirah Mohd Anim, Taslima Jannat, Muhamad Azrin Nazri, Syed Shah Alam, Hafizah Omar Zaki

    Published 2025-12-01
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