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  1. 1
    The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia

    The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia by Nur Farihah Bt. Isamudin, Muhammad Tahir Jan

    Published 2021-01-01
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  2. 2
    Is Your Purchase Intention Infl uenced by Irrational Factors? An Investigation of Fashion Industry

    Is Your Purchase Intention Infl uenced by Irrational Factors? An Investigation of Fashion Industry by Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, Nadeem, Tashpia Hossain

    Published 2020-01-01
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