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    Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

    Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality by Arif Ashraf, Naveed Khalid, Ebad-ur-Rehman, Ayesha Saleem, Muhammad Rafay Bakhtiyar

    Published 2024-12-01
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