Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing by Mohammad Wasiq, Abu Bashar, Brighton Nyagadza, Amar Johri

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Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation by Mohammad Wasiq, Abu Bashar, Irfanullah Khan, Brighton Nyagadza

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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis by Abu Bashar, Mohammad Wasiq, Brighton Nyagadza, Eugine Tafadzwa Maziriri

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EXPLORING USER PERSPECTIVES ON THE APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN FINANCIAL TECHNOLOGY by Sadhana Tiwari, Mohammad Asif, Amar Johri, Mohammad Wasiq, Mohd Imran

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