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  1. 1
    TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products

    TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products by Hikmah Akbar Robiul Ramadhan, Tri Yeni, Misbak Misbak, Tiara Muthiarsih

    Published 2025-06-01
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  2. 2
    The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop

    The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop by Deo Andreanto, Muhammad Reihan Maulana, Misbak

    Published 2025-06-01
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