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    Smart data in healthcare marketing: linking digital transformation to patient behavior and branding

    Smart data in healthcare marketing: linking digital transformation to patient behavior and branding by Mohammad Farid Ashouri, Mehrdad Tarassoli

    Published 2025-07-01
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  2. 2
    Smart marketing and advanced personalization in healthcare services: the role of consumer data in improving patient experience and brand interaction

    Smart marketing and advanced personalization in healthcare services: the role of consumer data in improving patient experience and brand interaction by Mehrdad Tarassoli, Mohammad Farid Ashouri

    Published 2025-07-01
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