Showing 1 - 2 results of 2 for search 'María Eugenia Rodríguez-López', query time: 0.01s Refine Results
  1. 1
    Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation by María Eugenia Rodríguez-López, Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García

    Published 2023-01-01
    Get full text
    Article
    Save to List
    Saved in:
  2. 2
    Linguistics and marketing: The effect of foreign languages in advertising messages

    Linguistics and marketing: The effect of foreign languages in advertising messages by Juan Miguel Alcántara-Pilar, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, María Eugenia Rodríguez-López

    Published 2024-01-01
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: