The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective by Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan

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