Destination brand identity: challenges, opportunities, and future research agenda by Manuel Escobar-Farfán, Amparo Cervera-Taulet, Walesska Schlesinger

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Determinants of Pet-Friendly Tourism Behavior: An Empirical Analysis from Chile by Iván Veas-González, Manuel Escobar-Farfán, Nelson Carrión-Bósquez, Jorge Bernal-Peralta, Elizabeth Emperatriz García-Salirrosas, Sofía Romero-Contreras, Camila Díaz-Díaz

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Factors influencing healthy product consumer behavior: an integrated model of purchase intention by Jessica Müller-Pérez, Ángel Acevedo-Duque, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Pérez, Elena Cachicatari-Vargas, Rina Álvarez-Becerra, Sandra Alcina De Fortoul

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Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country by Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Iván Veas-González, Jorge Alberto Esponda-Perez, Rodrigo Gallardo-Canales, Rodrigo Ruiz-Andia, Virginia Mercedes Fernandez-Daza, Rosa Fabiana Zabalaga-Davila

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Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model by Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Perez, Miluska Villar-Guevara, Rafael Fernando Rondon-Eusebio, Ghenkis Ezcurra-Zavaleta, Elena Matilde Urraca-Vergara, Mauricio Guerra-Velásquez

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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective by Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan

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