The Impact of the E-Marketing Mix on Brand Equity in the Jordanian Banking Sector by Tayseer Mohammad Afaishat, Mahmoud Alghizzawi, Sakher Faisal AlFraihat

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The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison by Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza

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The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment by Sakher Faisal Ahmad AlFraihat, Ahmad Mahmoud Ali, Gassan Hodaifa, Mahmoud Alghizzawi

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The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising by Jassim Al-Gasawneh, Abdullah AlSokkar, Mahmoud Alghizzawi, Tahreer Abu Hmeidan, Deemah Alarabiat, Ahmed Alamro

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Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making by Abdullah AlSokkar, Jassim Al-Gasawneh, Mohammed Otair, Mahmoud Alghizzawi, Deemah Alarabiat, Dalia Al Eisawi

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The impact of big data analytics on the sustainability reports quality by Lina Fuad Hussien, Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Mahmoud Alghizzawi, Omar Zraqat, Arafat Deeb

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